A pain point of selling fashion products on an eCommerce website versus selling them in a brick-and-mortar store is that it’s difficult to give visitors a physical overview of your products. That is why for every e-commerce store owner, your product page deserves a lot of your attention to create a great shopping experience for your customers. In this article, we will go into some useful tips on how to enhance your fashion product pages to generate more sales.
People come to your fashion product pages and, based on the content you provide, decide whether to buy right away, think about it later, or never think about buying again.
A poorly structured product page costs you money, so learning the essential elements of a good one should be one of your highest priorities as a business owner.
The list of the elements goes:
Your headline should blend the vital information customers need with motivational wording to encourage them to buy your product. Include the name of the product and any vital descriptors such as colours, model numbers, or branding.
Instead of simply showing a plain list of features or technical specs that not all of your customers will understand, you should instead consider using product descriptions as an opportunity to tell a story about your product.
This information can include details like:
How do people buy if they can’t find the button to click? The Add to Cart button should be impossible to miss, even for someone who’s not internet savvy.
Your call to action buttons should be large, with a big font and a colour that stands out from the rest of the page. And they should be in places that are easy to find, ideally at the top of the page so visitors don’t have to scroll.
If your fashion store includes variations of products, you should consider applying a visual look for each type to help your customers choose which variation is best suited to their needs.
A common feature included in most fashion stores is a size guide because fashion products (except free-size products) are made to fit a lot of different people in a lot of different sizes.
You can use SHOPLINE’s size chart plugin to help better showcase product details and sizes:
For products that are not in plain colours, image variations are used to display product textures.
With SHOPLINE, you can use Utilise Product filter and colour palette app to quickly create colour swatches for variant selectors, providing clear indicative information for the customers to match and select their products.
It can be challenging to accumulate testimonials or reviews, but they’re worth the effort. When potential customers see 45 product reviews and most of them are good, it creates instant credibility and trust.
SHOPLINE offers an extended range of powerful review platforms, including:
These product suggestions are another layer to your on-site strategy that helps you further engage and delight your visitors with items that can complement their selection.
SHOPLINE offers the Countdown Timer apps, injecting urgency into your product pages, and a time-tested sales strategy. Count down to your special offer’s expiration, new product release, contest drawing, or webinar. You can also count up to when a particular number of items are sold.
This can be applied to a whole category of products or specific products for creating a promotional atmosphere and urgency to buy.
You can choose from many pre-built templates or customise your own style to build the countdown timer (with different colors and styles to fit themes or make it more outstanding on the page)
Another app to increase the conversion rate offered by SHOPLINE is the Conversion booster tool app. This will help you
Want to get straight into it? We highly recommend using SHOPLINE to start your online store. It’s easy to use, perfect for beginners, and incredibly affordable. Sign up for a 7-day free trial to get started.
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