Maintain and grow your customer base with subscription e-commerce

Subscription-based payment can reduce the C-user's operations of repeated orders and payments; for merchants, subscription-based sales can increase user stickiness, provide continuous and stable sales.

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SHOPLINE Subscription e-commerce helps you to maintain your existing customers easily. For example, a sales clerk wearing a yellow shirt and holding flowers sends a subscription message to a customer.

Why should brand websites utilise subscription e-commerce?

Industry size and trends

  • Subscription e-commerce is growing at an exponential rate, with 15% of online buyers already subscribing to one or more products or services and the number of online shoppers reaching 2.14 billion as of 2021, according to a McKinsey & Company study.

Optimize inventory management

  • Subscription-based e-commerce brings predictable revenue, allowing companies to know exactly what items need to be replenished, in what quantities, and how often.

Cultivate loyal customers

  • With the subscription-based e-commerce model, companies have the opportunity to build lasting relationships with their customers based on convenience, reliability and meeting their needs.

Increase overall sales

  • The subscription-based e-commerce model builds member loyalty, generates more revenue, and creates more opportunities for cross-selling and up-selling.

Asian girls with glasses in blue hats and green sweaters chatted happily with long-haired black women in white sweaters. Shopline's subscription e-commerce helped them optimize their inventory management and ultimately achieve their goals of loyal customers and overall sales increase.

Customise subscription plan settings according to store product type

Set the appropriate purchase frequency according to the store product type, while meeting the different requirements of customers for consumption cycles, including setting the number of subscription cycles, subscription discounts, and the frequency of subscription cycle intervals.

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SHOPLINE can set the appropriate purchase frequency according to the type of store products while meeting the different requirements of customers for consumption cycles. For example, the image of a flower in hand is added to the list of efficient products.
SHOPLINE offers three different subscription components to support the launch of new products for merchants, including options for the frequency and timing of information pushes, purchase options for subscription services and store theme styles in the settings.

Designed for you with a variety of subscription display styles

Three different styles are offered, allowing users to choose the right subscription component to display based on the subscription options, the selling method, and the store theme style.

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Automated email notifications to improve customer communication efficiency

You can choose to send automated emails to customers to ensure that they understand the order information and make the subscription process clearer for them; you can also set up automated emails for feedback to merchants to facilitate real-time follow-up with customers.

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SHOPLINE's automated email notification feature helps merchants selling flowers improve their communication with customers.
SHOPLINE's data viewing feature allows merchants to view conversion rates and monitor other metrics from the comfort of their computers. It not only helps merchants with 24-hour account monitoring, account health assurance, and close review with the platform.

Data viewing capabilities to help merchants better manage subscription plans

Subscription follow-ups

  • Merchant can manage the subscription contract, view the details, set up the next subscription order, and view the subscription orders associated with the subscription contract.

Trackable subscription data

  • Conveniently visualise order, contact and payment data, so that you can understand your entire operation at a glance.

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Frequently Asked Questions

1. What is subscription?

With Subscription app, you can create products to sell on a recurring basis. Subscription products are a way to create reliable recurring revenue and build customer loyalty.

2. How to set up subscriptions and start selling?

Refer to our step-by-step guide to set up Subscription.

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Try SHOPLINE with our free 14 day trial to explore all of our smart commerce capabilities

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