Social commerce has been emerging as a top trend for 2023 with projected social sales at US$30 trillion by 2030, according to Statista. With over 2.9 billion active users on Facebook, it is no wonder that retail merchants are looking to convert Facebook users into their customers. Since Meta launched Facebook Shop in 2020, this platform has become an exceptionally popular tool among retailers across all categories.
For merchants looking to get started on Facebook Shop, setting up this store can be a daunting task. Normally, merchants need to manually add product photos, descriptions, prices and other information to their shop individually. Particularly for sellers with a large number of items, this can be very time-consuming as changing inventory quantities and prices are challenging to manage alongside other channels.
To enable merchants to build and manage a Facebook Shop conveniently, SHOPLINE and Facebook have partnered to launch the Facebook Business Expansion so that SHOPLINE merchants can integrate their SHOPLINE store with their Facebook shop. This means that merchants are able to jointly manage their orders, inventory and product across both platforms on a single dashboard – reducing the effort needed to handle multiple sales channels.
The Facebook Business Extension Kit on SHOPLINE allows you to quickly migrate and sync your website’s product catalogue to your Facebook Shop.
Please refer to this detailed guide to install the extension in a few simple steps.
After setting up the extension, you can also connect your Facebook Pixel to your Facebook Shop.
Share your product from your Facebook Shop to your Facebook post
Highlight a product that you want to feature from your Facebook Shop in your Facebook post, and add a “buy” CTA for a seamless shopping experience. The button will lead to your website, where customers will be able to easily place an order for your highlighted product.
Label featured products on photos and posts to increase product visibility
Add tags to your Facebook Shop products such as product name, product description, product information and price. Once you publish a post, people can click on your product photo and view the product tags with the relevant information. These tags can be directed to your website or products on your Facebook Shop.
Manage sets of products in your catalogue to organise your product lines
Group items in your Facebook Shop catalogue to feature collections of items for easy shopping. With featured collections, customers can easily find curated products that are suitable for their needs when they visit your shop. This can help boost conversions for your store as they can find similar items based on their shopping interests and activities.
Whether you are an e-commerce retailer, a social media personality or someone looking to get started online, setting up an e-commerce store and a Facebook Shop with SHOPLINE is the easiest way to jump into the social commerce trend. By effectively leveraging Facebook Shop, you can create a more dynamic, engaging and interactive shopping experience for your customers. This means that you are better equipped to build long-term relationships with your customers and drive traffic to your online and offline stores.
If you are a brand that is looking to stay relevant and competitive in today’s digital age, why not get started with a social commerce ready e-commerce store using SHOPLINE? We highly recommend using SHOPLINE to grow and scale your business across popular online channels – it’s easy to use, perfect for beginners, and incredibly affordable. Book a demonstration with our team to learn more.
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