1. We own and/or operate:

i., a website ("Website"); and

ii. such other websites and mobile applications through which we render Services to you from time to time (together with the Website, “SHOPLINE”).

In these Terms and Conditions (the “Terms”), “we” and “us” means the applicable SHOPLINE Contracting Party as defined in the section headed “SHOPLINE Contracting Party” below. We offer to SHOPLINE users, among other things, a full-featured platform that allows them to easily build their store website, sell items across multiple channels, connect with their followers and deliver a seamless omni-channel experience ("Services"). Any new or additional Services we launch from time to time shall also be subject to the Terms.


1. Before you may become a user of SHOPLINE, you must read and accept all of the terms and conditions in, referenced or linked to, these Terms including but not limited to the SHOPLINE Privacy Policy ("Privacy Policy"). As you read these Terms, you should also access and read all of the linked information in its entirety. In particular the clauses that have a significant interest related to you, such as exemption or mitigation of liability (especially clauses that are bold and underlined to remind users), legal application and dispute resolution clauses, etc.

2. By using SHOPLINE whether via the Website or any of the Services, you agree to be bound by the Terms relating to, amongst others, your use of the information, software, products, and services contained in or made available on the SHOPLINE. These Terms govern any use of SHOPLINE as a guest or as a fee-paying member. These Terms may be updated and/or amended from time to time without notice. Please see section headed "Changing These Terms" regarding amendments to the Terms. You will need to accept any updated Terms to continue using SHOPLINE. By accepting the Terms, you agree that to be bound by these Terms and the Privacy Policy will apply whenever you use the services provided on SHOPLINE. These Terms apply to any of our domains and sub-domains.


1. SHOPLINE's services are available only to, and may only be used by, persons who can form legally binding contracts under applicable law. You represent and warrant that all registration information you submit is complete, accurate and truthful. If you are accepting these terms on behalf of a company, organization or other legal entity, you represent and warrant that (a) you are authorized to do so, (b) the legal entity you represent agrees to be bound by the Terms, (c) neither you nor the legal entity you represent are barred from agreeing and accepting the Terms or are barred from using the Services under applicable laws, and (d) all registration information you submit is complete, accurate and truthful. We may, in our sole discretion, refuse to offer access to or use of SHOPLINE to any person and change its eligibility criteria at any time. This provision is void where prohibited by law and the right to access SHOPLINE is revoked in such jurisdictions.

2. Individuals under the age of 18 (or who are considered minor under the applicable law) must at all times use SHOPLINE's services only in conjunction with and under the supervision of a major parent or legal guardian. In this case, the adult is deemed to be the user and is responsible for any and all activities.

3.Accounts must be registered only by the person seeking membership. Registration of accounts in a name other than the registrant's, fictitious or real, is expressly prohibited. Such use constitutes fraud and may give rise to criminal prosecution and substantial damages. You agree to comply with all local laws regarding online conduct and acceptable content. In addition, you must abide by SHOPLINE's policies as stated in these Terms and the other SHOPLINE policy documents listed herein or elsewhere (if applicable to your activities on or use of SHOPLINE) as well as all other operating rules, policies and procedures that may be published from time to time on SHOPLINE by us or our affiliates, each of which is incorporated herein by reference and each of which may be updated by us from time to time without notice. In addition, some services offered through SHOPLINE may be subject to additional terms and conditions promulgated by us from time to time; your use of such services is subject to those additional terms and conditions, which are incorporated into the Terms by this reference. Please see section headed "Changing These Terms" regarding amendments to the Terms.

4.You can register and use a SHOPLINE account through the SHOPLINE platform; If SHOPLINE considers, through its reasonable judgment, that you have registered SHOPLINE account in an improper way or used multiple accounts, SHOPLINE may take measures such as freezing, closing the accounts, suspending or refusing to provide services, and you shall be responsible for compensation for any losses caused to SHOPLINE and related parties.

5.Depending on the Services you subscribe to, multiple admin and staff accounts may be made available to you (or the legal entity you act on behalf of pursuant to section 1) upon approval by us. You (or the legal entity you act on behalf of pursuant to section 1) will be responsible and liable for the acts, omissions and breaches arising from the use of those accounts. We may reject an application for an account, or cancel an existing account, for any reason, in our sole discretion.

6.The plan you subscribe to is only limited to the purchased account or its sub-accounts. If you subscribe offline or through other channels, SHOPLINE will link your account to the subscription plan and inform you after the linking is complete.


1. While using SHOPLINE, and any bulletin board services, chat areas, communities, and/or other communication facilities designed to enable you to communicate with other users or the public at large ("Communication Services") you will not:

i. post content or items which fall under an inappropriate category or areas on SHOPLINE;

ii. violate any laws, third party rights, or our Terms such as the terms relating to Prohibited and Restricted Items (as set out in section headed "Prohibited, Questionable and Infringing Items and Activities" below);

iii. use our sites or services if you are not able to form legally binding contracts under the applicable laws, are under the age of 18, or are suspended from SHOPLINE

iv. manipulate the price of any item or interfere with other users' listings;

v. circumvent or manipulate our fee structure, the billing process or fees owed to the us;

vi. post false, inaccurate, misleading defamatory, libellous content or personal or private information in relation to other users;
distribute or post spam, chain letters, or pyramid schemes;
distribute through SHOPLINE of any viruses, worms or any other technologies that may harm or cause detriment to our interests, the interests of SHOPLINE, the Website or the interests or property of other SHOPLINE users;

vii. defame, abuse, harass, stalk, threaten or otherwise breach the legal rights (such as rights of privacy and publicity) of others;
advertise or offer to sell or buy any goods or services for any business purpose, unless such Communication Service specifically allows such messages;

viii. download any file posted by another user of a Communication Service that you know, or reasonably should know, cannot be legally distributed in such manner;

ix. restrict or inhibit any other user from using and enjoying the Communication Services;

x. breach any code of conduct or other guidelines which may be applicable for any particular Communication Service;

xi. copy, modify and/or distribute content from the Website and its sub-domains, including our copyrights and trademarks; or

xii. harvest or otherwise collect any data or information about users (which may be private or otherwise) without their consent.

2. You are solely responsible for all activity and content such as photos, images, videos, graphics, information, or data uploaded, stored, or transmitted or displayed on or in connection with your account and/or store website with SHOPLINE. We have no obligation to monitor any services provided by you through SHOPLINE. However, we reserve the right to review any posted materials and to remove any material in our sole and absolute discretion.

3. As a condition to your use of SHOPLINE, you warrant to us that you will not use SHOPLINE for any purpose that is unlawful or prohibited by these Terms or our notices. You must not use SHOPLINE in any manner, which could damage, disable, overburden, or impair SHOPLINE or interfere with any other party's use and enjoyment of SHOPLINE. You must not obtain or attempt to obtain any materials or information through any means not intentionally made available or provided for through SHOPLINE.

4. SHOPLINE requires you to keep your password secure. You are fully responsible for all activity, liability and damage resulting from your failure to maintain password security. You agree to immediately notify us of any unauthorized use of your password or any breach of security. You also agree that we cannot and will not be liable for any loss or damage arising directly or indirectly from your failure to keep your password secure. You agree not to provide your username and password information in combination to any other party other than us without our express written permission. You must keep your account information up-to-date and accurate at all times, including a valid email address. To give and take items on SHOPLINE you must provide and maintain authentic personal information such as valid phone number and email address.

5. You may not disclose, transfer or sell your SHOPLINE account and user ID to another party. If you donate, lend, rent, transfer, sell, or dispose of SHOPLINE account in other ways, or authorize SHOPLINE account to any third party without the consent of SHOPLINE, you shall be liable for any loss caused by disclosure of your account and password information.

6. We do not control or endorse the content, messages or information found in any Communication Service and, therefore, we specifically disclaim any liability with regard to the Communication Services and any actions resulting from your participation in any Communication Service. Managers and hosts are not our authorized spokespersons and their views are theirs alone.


1. From time to time, we may offer different subscription plans, and the subscription/membership fees and other fees and charges for such plans may vary.

2. You agree to pay the subscription/membership fees applicable to your plan and any other applicable fees, including but not limited to applicable fee which is computed as a certain percentage of the sales revenue generated through your store website with us (“Monthly Maintenance Fee”), and any fees relating to your purchase or use of any other products or services offered by us from time to time (collectively the “Fees”). We will serve you the notice or invoice of the Fees applicable to you by posting to your admin panel or sending to your email address or by other means authorized by you.

3. All Fees and charges paid to us are non-refundable except as expressly set forth below or otherwise indicated by us in writing.

4. You may be required to keep a valid payment method on file with us to pay for all incurred and recurring Fees. After you link your bank card, your subscription will automatically renew and you authorize us (without notice) to collect the then applicable subscription/membership fees, using any valid payment source we have on record for you.

5. All late payments shall bear interest at the rate of one percent (1%) per month, calculated daily. We have the right to suspend part or all of the functions of your store website until all outstanding amounts and interests accrued thereon are paid in full.

6. We reserve the right to set off and apply any and all monies or credits that are owed to you against any and all of your obligations to us, whether or not your such obligations arise from these Terms or any invoices, orders, agreements or contractual relationships between you and us or any of our affiliates.

7. Our fees are exclusive of applicable sale, good and service taxes, fees or charges now in force or enacted in the future. All sums payable by you to us under the Terms shall be free of any deductions or withholdings.

8. Term of use: Unless SHOPLINE notifies you in writing otherwise, the term of your subscription plan will be calculated from the date you subscribe at SHOPLINE and complete payment.

9. Free Trials:We may offer free trials of SHOPLINE services and/or products from time to time. The terms and conditions governing such free trials shall be contained in the offer. No refund of any amount paid for a paid product during a free trial shall be granted under any circumstances.

10. Monthly Maintenance Fee: Monthly Maintenance Fee is calculated by multiplying Monthly Total Online Sales Revenue (as defined below) by a given percentage. Your applicable percentage is stated in your plan detail or the notice or invoice appearing on your admin panel or sent to you via email or by other means in writing.

11. Monthly Total Online Sales Revenue is defined as the aggregate order amount of all orders placed through your store website powered by SHOPLINE for that particular month, but excluding the following orders of which (a) the order status is “Failed” or “Expired”; or (b) the order status is “Cancelled” and the payment status is not “Paid”. For the avoidance of doubt, the “order amount” in the preceding sentence represents the gross amount paid by the buyer who places an order through your store website powered by SHOPLINE and may include any logistics fees, shipping costs and sales taxes, if they are paid by the buyer to you under such order.

12. Monthly Maintenance Fee and Monthly Total Online Sale Revenue shall be computed based on the data in our system and records.

13. If you are a user from the mainland of China, we will provide you with the necessary services through Checkout after you pay for SHOPLINE package and become a premium paid member of SHOPLINE, or after you use automatic renewal or automatic deduction functions. We will strictly monitor Checkout's services in accordance with relevant laws and regulations to see to it that your information would not be used illegally. At the same time, you should ensure that you shall strictly comply with the laws and regulations and the relevant terms of use of SHOPLINE during the service period. You shall agree that SHOPLINE or Checkout reserves the right to dispose of your account in its sole discretion if it finds that you have used the service in violation of relevant regulations or regulations.


1. In the following cases, we may unilaterally terminate this agreement, and you will no longer have access to this website and SHOPLINE services:

i. you are in breach of any terms and conditions of this Agreement;

ii. you enter into dissolution, bankruptcy and liquidation procedures, or the judicial and administrative authorities issue warnings, fines and other related measures or sanctions against you for breach of applicable laws or regulations;

iii. other circumstances where SHOPLINE reasonably believes it is no longer fit for us to provide SHOPLINE services to you.

SHOPLINE shall not be liable for any consequences relating hereto if we unilaterally terminate this Agreement in accordance with this clause.

2. Upon termination of the Services by either party:

i. we will cease to provide you with the Services and you will no longer be able to access your SHOPLINE account;

ii. you will not be entitled to any refunds of any fees, pro rata or otherwise; any outstanding balance owed to us for your use of the Services through the effective date of such termination will immediately become due and payable in full; and

iii. your store website will be taken offline and you will no longer have access to the data and content in your store website; we will be under no obligation to retain or store any data or content of your store website thereafter.

3. If you purchased a domain name through SHOPLINE, upon termination your domain will no longer be automatically renewed. Following termination, it will be your sole responsibility to handle all matters related to your domain with the domain provider.

4. Termination/Cancellation Policy: You may terminate the Services at any time within your admin panel or email for instructions.

5. Fraud: Without limiting any of its other rights and remedies, SHOPLINE may suspend or terminate your SHOPLINE account if we suspect that you have engaged in fraudulent or improper activities.


1. We and SHOPLINE are not involved in the actual transaction between a buyer and a seller. We and SHOPLINE have no control over and do not guarantee the quality, safety or legality of items advertised, the ability of sellers to sell their respective items, the ability of buyers to pay for items, the truth or accuracy of the representations made by users in respect of their items listed on SHOPLINE. We and SHOPLINE cannot provide any assurance for whether exchange of communication or statements of intention between buyers and sellers to conclude a transaction between users through SHOPLINE will ultimately be consummated with an exchange of consideration for products or services.

2. We do not transfer or guarantee the transfer of legal ownership of items from the seller to the buyer. Unless the buyer and the seller agree otherwise, the buyer will become the item's lawful owner upon physical receipt of the item from the seller. Further, we cannot guarantee continuous or secure access to our services, and operation of SHOPLINE may be interfered with by numerous factors outside of our control. Accordingly, to the extent legally permitted, we exclude all implied warranties, terms and conditions. We are not liable for any loss of money, goodwill, or reputation, or any special, indirect, or consequential damages in relation to and arising out of your use of our sites and services. You use SHOPLINE at your own risk.

3. We do not control the information provided by other users that is made available through SHOPLINE. You may find other user's information to be offensive, harmful, inaccurate, or deceptive. Please use caution, common sense, and practice safe exchange when using SHOPLINE. Please note that there are also risks of dealing with underage persons or people acting under false pretense. By using SHOPLINE, you agree to accept such risks and we and/or SHOPLINE is not responsible for the acts or omissions of users on SHOPLINE.

4. We aim to update and maintain SHOPLINE regularly and can change the content at any time. We will use our reasonable efforts to keep SHOPLINE available to you, but if necessary, we may suspend access to the Website or other sites related to SHOPLINE, or close them indefinitely. We will not be liable if for any reason SHOPLINE becomes unavailable at any time or for any period.

5. SHOPLINE and some of the articles on SHOPLINE contain links to other resources and businesses on the internet. We provide these links for your information only. We do not sponsor, nor are we affiliated to or associated with such resources or businesses. Your ability to access such links allow you to use any trade name, registered trademark, logo, legal or official seal, or copyrighted symbol in the links. Our liability for your use of SHOPLINE is set out in the section headed "Disclaimer and Limitation of Liability" section below.

6. You acknowledge that unless otherwise agreed, we may provide the Services to your competitors and make no promise of exclusivity in any particular market segment.


1. You are solely responsible for your conduct and activities on and regarding SHOPLINE and any and all data, text, information, usernames, graphics, images, photographs, profiles, audio, video, items, and links (together, "Content") that you submit, post, and display on SHOPLINE.

2. You represent and warrant that the Content and your use of SHOPLINE shall not:

i. be false, inaccurate or misleading;

ii. be fraudulent or involve the transaction of illegal, counterfeit or stolen items infringe upon any third-party's copyright, patent, trademark, trade secret or other proprietary or intellectual property rights or rights of publicity or privacy;

iii. violate the Terms, any site policy, or any applicable law, statute, ordinance or regulation (including, but not limited to, those governing national security, anti-terrorism, anti-money laundry, export control, anti-discrimination or false advertising);

iv. contain items that have been identified by the applicable laws or regulations as hazardous and therefore subject to a recall be defamatory, trade libelous, unlawfully threatening, unlawfully harassing, impersonate or intimidate any person (including our staff or our affiliates’ staff or other users), or falsely state or otherwise misrepresent your affiliation with any person, through for example, the use of similar email address, nicknames, or creation of false account(s) or any other method or device be obscene or contain child pornography;

v. infringe any copyright or intellectual property or any legitimate interest of any third party;

vi. contain or transmit any code of a destructive nature that may damage, detrimentally interfere with, surreptitiously intercept or expropriate any system, data or personal information;

vii. post images not part of a listing;

viii. modify, adapt or hack the Website or SHOPLINE or modify another website or create another mobile device application so as to falsely imply that it is associated with SHOPLINE or us; or

ix. create liability for us or cause us to lose (in whole or in part) the services of our ISPs or other suppliers; or link directly or indirectly, reference or contain descriptions of goods or services that are prohibited under the Terms, the Privacy Policy, or other policy documents as posted on SHOPLINE. Furthermore, you may not list any item on SHOPLINE (or consummate any transaction that was initiated using SHOPLINE's service) that could cause us to violate any applicable law, statute, ordinance or regulation, or that violates these Terms.

3. We reserve the right to remove any Content posted by any user onto SHOPLINE which falls under any of the categories as described in items (i) to (ix) set out above or any Content, which is inappropriate for posting on SHOPLINE in the sole discretion of us.


1. Our trade name and company name, SHOPLINE, and other SHOPLINE graphics, logos, designs, page headers, button icons, scripts, and service names are our or our affiliates’ intellectual properties and may not be used, including as part of trademark and/or as part of domain names or email addresses, in connection with any product or service in any manner that is likely to cause confusion.

2. The names of actual companies and products mentioned on SHOPLINE may be the intellectual properties of their respective owners.

3. We will have the non-exclusive and royalty-free right and license to use the names, trademarks, service marks and logos associated with your store website to promote the Service.

4. We will not own or claim any intellectual property rights over the materials that you provide to us (including feedback and suggestions) or post, upload, input or submit to us through SHOPLINE or its associated services (collectively "Submissions"). However, by posting, uploading, inputting, providing or submitting your Submissions, you are granting us, our affiliated companies and necessary sub-licensees a license, on the terms mentioned in this paragraph, to enable us and/or SHOPLINE to use your Submissions in connection with the operation of their internet businesses including, without limitation, the rights to: copy, distribute, transmit, publicly display, publicly perform, reproduce, edit, translate and reformat your Submission; and to publish your name in connection with your Submission. You grant us a non-exclusive, worldwide, perpetual, irrevocable, royalty-free, sub-licensable (through multiple tiers) right to exercise the copyright, publicity and database rights you have in any Submission you provide to us through SHOPLINE.

5. As part of a transaction conducted via SHOPLINE, you may obtain personal information, including email address and shipping information, from other individuals. Without obtaining prior consent from the other individuals, this personal information shall only be used for that transaction or for SHOPLINE-related communications in relation to that transaction. You acknowledge that we are not granting you permission to use such information for any other purpose, including without limitation, unsolicited commercial messages or direct or indirect marketing. Without limiting the foregoing, and without express consent from the individuals who provided personal information, you are not licensed or permitted to add any such individual to your email or physical mail list. For more information, please see our Privacy Policy. We are under no obligation to post or use any Submissions you provide and may remove any Submissions at any time in our sole discretion.

6. By providing a Submission to us through SHOPLINE, it may be possible for a third party website or a third party person to re-post that Submission. You agree to hold us harmless for any dispute concerning any use in this manner. If you choose to display your own SHOPLINE-hosted image on another website, the image must provide a link back to its listing page on the Website.

7. By posting, uploading, inputting, providing or submitting your Submissions, you warrant and represent that you own or otherwise control all of the rights to your Submission as described in this section including, without limitation, all the rights necessary for you to provide, post, upload, input or submit the Submissions.

8. You are welcome to provide any ideas and suggestions regarding improvement to the Services. In no event shall the provision of such feedback be subject to any obligation of confidentiality or expectation of compensation. By submitting any feedback to us (whether directly or indirectly), you waive any and all rights in it and acknowledge that we will be free to implement or modify it if desired.


1. SHOPLINE users may arrange and attend in-person meetings ("Meetings") with one or more individuals through SHOPLINE. SHOPLINE users are solely responsible for interactions with others. Users must comply with these Terms and our policies and acknowledge and agree to comply with all applicable laws during the course of the Meeting. We are not involved with Meetings arranged between different users of SHOPLINE.

2. We do not supervise or control the Meetings, user-initiated online or offline gatherings, or the interactions among and between users and other persons or companies. Users understand that we take steps to verify the identity of a user but does not in any way screen or perform background checks on its users. All users agree to and acknowledge that they bear all risk in electing to attend Meetings, which take place both online and offline.


1. In these Terms, any website referenced or linked to the Website is defined as "Linked Website". Linked Websites are not under our control and we are not responsible for the content of any Linked Website including, without limitation, any link contained in a Linked Website, or any changes or updates to a Linked Website. We are not responsible for webcasting or any other form of transmission received from any Linked Website. We are providing these links to you only as a convenience, and the inclusion of any link does not mean we endorse the site or have any association with its operators. The reference to or links to third-party websites or third party services does not constitute and will not be construed as constituting, an endorsement, authorization, sponsorship, affiliation by or with us or SHOPLINE with respect to such third party websites or services. These Terms do not cover your interaction with Linked Websites or any other third party sites or services.

2. If you choose to use third-party services, you also agree to be bound by the additional service-specific terms applicable to such services. Any use by you of third party services offered or recommended through SHOPLINE is entirely at your own risk and discretion, and it is your responsibility to carefully review the terms and conditions and privacy policies of any third party services. We do not provide any warranties or make any representations with respect to third party services.

3. You hereby agree to indemnify and hold us and our shareholders, subsidiaries, affiliates, officers, directors, agents and employees harmless from any claim or demand, including reasonable attorneys’ fees, arising out of your use of third-party services or your relationship with a third-party service provider.

4. If you enable or install any third-party service for use with the Services, you grant us permission to allow the applicable third party service provider to access your data and take other actions as required for the interoperation of the third party service with the Services. Such transmission of data is between you and the third-party service provider.


1. Protecting your privacy is very important to us. Please review our Privacy Policy, which explains how we treat your personal information and protect your privacy. You must read, agree with and accept all of the terms and conditions contained in the Privacy Policy before you may become a member of SHOPLINE. Except as provided in our Privacy Policy, we will not sell, transfer, use or disclose your personal information (as defined in the Privacy Policy) to third parties without your express consent. We store and process Content on computers that are protected by physical as well as technological security.

2. You hereby acknowledge and authorize us to collect, store and process personal information from your customers for you to use SHOPLINE and the Services. You hereby undertake, warrant and represent to us that:

i. You have obtained sufficient and necessary authorization, consent and permission from your customers to directly collect and use their personal information required by us to perform relevant services;

ii. You have obtained sufficient and necessary authorization, consent and permission from your customers to allow us and our partners to conduct de-identification analysis and aggregate processing of personal information collected from your customers;

iii. You comply with all applicable laws, regulations and regulatory requirements, including but not limited to formulating and publishing relevant policies on the protection of personal information and privacy;

iv. You have provided your customers with user-friendly selecting mechanism, informed them how and when they can exercise their right over personal information, explained to them how and when they can modify or withdraw after exercising their right, and give your customers the option to agree or object to the collection and use of their personal information for commercial purposes.

v. You have informed your customers how they can exercise their rights against you (how to access or correct their personal information, exercise their right to delete or change the scope of their authorization and consent, etc.). Your customers will not make any demands, claims or complaints against us as a result of our processing of their personal information in accordance with this Privacy Policy.

vi. If you are in breach of any of the above undertakings, and your customers raise any claims against us, or as a result we are involved in any legal or administrative proceedings, you will be solely responsible to resolve the matter and hold us harmless against any losses and damages suffered by us as a result of such breach.

3. Certain services made available via SHOPLINE may be delivered by third parties. By using any product, service or functionality originating from the Website domain or SHOPLINE, you acknowledge and consent that we may share such information and data with any third party with whom we have a contractual relationship to provide the requested product, service or functionality for the Website’s users and customers.


1. We reserve the right, in our discretion, to change, amend, to add or remove any provisions in the Terms ("Amendments") under which SHOPLINE is offered at any time. We will notify you of the Amendments by email (being the primary email linked to your account) or by posting the updated Terms with the Amendments on SHOPLINE. You are advised to check the Terms from time to time for any Amendments that may impact you. By continuing the use of SHOPLINE or any of the Services following the notice of the Amendments or the posting of the updated Terms with the Amendments to SHOPLINE, you agree to be bound by the updated Terms with the Amendments. Unless otherwise specified, any Amendments will apply on the date on which the updated Terms with the Amendments are posted onto SHOPLINE. We may give prior notice of these Amendments to all fee paying members where such Amendments will result in a material reduction in the availability, benefits and features of SHOPLINE.

2. Any failure by us to enforce or exercise any provision of the Terms, or any related right, will not be a waiver of that provision or right. Any rights not expressly granted in any provision of these Terms are reserved. We may provide you with notices, including those regarding changes to the Terms, by email (being the primary email linked to your account), regular mail, postings on SHOPLINE, or other reasonable means now known or developed in the future.

3. A printed version of the Terms and of any notice given in electronic form, will be admissible in judicial or administrative proceedings based upon or relating to these terms to the same extent and subject to the same conditions as other business documents and records originally generated and maintained in printed form. It is the express wish of the parties that the Terms and all related documents be in English.


1. Unless expressly provided in the Terms, a person other than us and our affiliates, SHOPLINE users or anyone accessing the Services pursuant to the Terms, a person who is not a party to the Terms has no right to enforce or to enjoy the benefit of any provision in the Terms. For the avoidance of doubt, this shall not affect the rights of any permitted assignee or transferor of these Terms.


1. The “SHOPLINE Contracting Party” is the party with which you are entering into these Terms. Your “SHOPLINE Contracting Party”, and the governing law of these Terms and dispute resolution method for the performance of these Terms shall be determined in accordance with the following table:

Your Billing Country/Region

SHOPLINE Contracting Party

Governing Law and Dispute Resolution

Hong Kong Special Administrative Region

Starling Labs Limited, a limited company registered in Hong Kong under company number 1925394

The law of Hong Kong. The courts of Hong Kong shall have exclusive jurisdiction.


SHOPLINE Commerce Pte. Ltd., a private company registered in Singapore under registration number 202013665N

The law of Singapore. The courts of Singapore shall have exclusive jurisdiction.


SHOPLINE (M) Sdn. Bhd., a private company registered in Malaysia under registration number 1305261-V

The law of Malaysia. The courts of Malaysia shall have exclusive jurisdiction.


SHOPLINE Vietnam Company Limited, a private company registered in Vietnam under company number 0316320302

The law of Vietnam. The courts of Vietnam shall have exclusive jurisdiction.


SHOPLINE (Thailand) Co., Ltd., a private company registered in Thailand under registration number 0105563045993

The law of Thailand. The courts of Thailand shall have exclusive jurisdiction.



The law of Indonesia. The courts of Jakarta shall have exclusive jurisdiction.

any country or region other than Hong Kong, Singapore, Malaysia, Vietnam, Thailand, the People’s Republic of China, Taiwan.

Starling Labs Limited, a limited company registered in Hong Kong under company number 1925394

The law of Hong Kong. The courts of Hong Kong shall have exclusive jurisdiction.

People’s Republic of China


The Law of People’s Republic of China. GUANGZHOU ARBITRATION COMMISSION shall have exclusive jurisdiction.


These Terms do not apply to you or your use of the Services. Please refer to


1. your use of SHOPLINE and the services will be at your own risk and are provided “as is”, “as available” and “with all faults”. we and/or our suppliers and affiliates disclaim all warranties, conditions, representations, whether statutory, express or implied, including, without limitation, any implied warranties, conditions and representations of title, merchantability, fitness for a particular purpose, and non-infringement.

2. the information, software, products, and services included in or available through SHOPLINE may include inaccuracies or typographical errors. changes are periodically added to the information on SHOPLINE. we and/or our suppliers and its affiliates may make improvements and/or changes in SHOPLINE at any time. information and opinions received via SHOPLINE should not be relied upon for personal, medical, legal or financial decisions and you should consult an appropriate professional for specific advice tailored to your situation.

3. you will not hold us responsible for other loss, injury, claim, liability, or damage ("loss") related to your use of any linked website, including, without limitation, if this loss related to users' content, actions or inactions or their statements and representations made through SHOPLINE's instant messaging service or posted on SHOPLINE.

4. in the event that a dispute arises between you and one or more users of SHOPLINE, you release us and SHOPLINE (and our staff, subcontractors and all affiliated parties) from claims, demands and damages (arising directly or indirectly) of every kind and nature, known and unknown, suspected and unsuspected, disclosed and undisclosed, arising out of or in any way connected with such disputes.

5. although we will use our reasonable efforts to keep SHOPLINE available and the information on SHOPLINE reasonably accurate, we and/or our suppliers and affiliates make no representations conditions or representations about the suitability, reliability, availability, timeliness, and accuracy of the information, software, products, services and related graphics contained on SHOPLINE for any purpose. all such information, software, products, services and related graphics are provided "as is" without warranty or condition of any kind. we, our suppliers and/or affliates disclaim all warranties and conditions with regard to this information, software, products, services and related graphics, including all implied warranties or conditions of merchantability, fitness for a particular purpose, title and non-infringement.

6. guest users – you use SHOPLINE at your own risk. neither we nor any of our affiliates, and our and their respective agents, employees and sub-contractors, shall be liable to you or any other party for any losses or damages whatsoever or howsoever arising (including, without limitation, loss of use, business interruptions, loss of data, loss of profits, and lost revenue, whether such damages are alleged in tort, contract or any other legal or equitable claim) directly or indirectly in connection with the use of SHOPLINE or the services (whether under these terms or other contract or as a result of any misrepresentation, misstatement or tortious act or omission, including negligence).

7. fee paying members – our liability to you in aggregate for any loss or damage is limited to damages of an amount equal to the subscription fee received by us for the subscription period in which the liability arose. for the avoidance of doubt, "our liability" includes that of any company in our group and our and their respective agents employees, subcontractors; "you" includes any other party claiming through you; "loss or damage" includes any losses, damages, costs or expenses whatsoever or howsoever arising in connection with use of SHOPLINE, whether under these terms or other agreement or as a result of any misrepresentation, misstatement or tortious act or omission, including negligence. this section of the terms & conditions does not affect claims relating to death or personal injury caused by negligence and does not limit or exclude any liability for fraudulent misrepresentation.

8. multiple claims will not expand the above limitation.

9. these disclaimers apply to the fullest extent permitted by law and will survive any termination or expiration of these terms.

10. you hereby agree to indemnify and hold us and our shareholders, subsidiaries, affiliates, officers, directors, agents and employees harmless from any claim or demand, including reasonable attorneys’ fees, made by any third party due to or arising out of your breach of these terms or the documents it incorporates by reference, or your violation of any law or any rights of a third party.


1. Any notices or other communications related to this Agreement shall be in the form of paper in Chinese and delivered by hand or courier (in which case an e-mail of notice of impending delivery shall be sent to the relevant recipient), or sent by e-mail.

2. You are obliged to provide SHOPLINE with real and effective contact information (including but not limited to phone number, address, and e-mail), and SHOPLINE has the right to send you a notice through any one or more of the aforementioned contact methods.

3. SHOPLINE shall be deemed to have been successfully delivered notice after sending a message to you by email or system message. If the notice is sent in paper form, it will be deemed to have been successfully delivered five (5) days after SHOPLINE has mailed it to the address provided by you.

4. If any change occur to contact information provided by you in this Agreement, you shall notify SHOPLINE in the form of paper. If SHOPLINE fails to deliver the notice due to the delay in notification caused by you, such notice shall be deemed to have been duly delivered. Those force majeure caused by natural disasters or others shall not be included in these provisions.


1. You agree that no joint venture, partnership, employment, or agency relationship exists between you and us as a result of these Terms or your use of SHOPLINE. Our performance of the Terms is subject to existing laws and legal process. Nothing contained in these Terms affects or prohibits our ability to comply with or respond to governmental, court and law enforcement requests or requirements relating to your use of SHOPLINE or information provided to or gathered by us with respect to such use.

2. Unless otherwise specified, these Terms constitute the complete and exclusive statement of the mutual understanding between you and us with respect to SHOPLINE and it supersedes all prior communications and proposals, whether electronic, oral or written, between you and us with respect to SHOPLINE, except as otherwise provided in these Terms.

3. You may not assign or otherwise transfer any rights and obligations hereunder, without our prior written consent, which we may refuse in our sole discretion. Any attempted assignment without our prior written consent shall be deemed null and void. We may assign or transfer our rights and/or obligations under the Terms at any time.

4. According to relevant laws and regulations, if any part of this Agreement is determined to be invalid or unenforceable, including but not limited to disclaimers and limitations of liability, the related provisions will be deemed invalid, and the rest will continue to be valid.

5. This terms is written in two languages. If the texts are inconsistent, the English language shall prevail.

6. If you have any questions, comments or suggestions about the content of this policy, you may contact us through the contact information provided on the website.

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