4 Ways to Boost Your eCommerce Sales with Social Media

Social media platforms have revolutionised the way businesses market their products and services. Ecommerce stores especially, have benefitted from these platforms as they are a cost-effective way to reach a vast audience, boost sales and generate brand awareness. This article will discuss the different ways to boost your ecommerce sales with social media.

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1. Using Hashtags

Hashtags are used to categorise content and direct users to what they are looking for, making it one of the easiest ways to boost ecommerce sales with social media. Not only can they help to boost your brand visibility, they also drive potential customers and boost traffic to your website at the same time. Furthermore, relevant hashtags can attract new customers who are keen on similar products. Before creating your hashtags, conduct research on trending hashtags, as well as those that are highly relevant to your business and social commerce platforms. This improves post visibility and drives target audience engagement. After which, you can then approach customers who are already interested in your products or services, through the use of specific tags for your business or industry. Generating more likes, comments, and shares to boost your brand awareness is made easy this way. 

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Learn more: Kickstart Your Social Commerce Efforts With SHOPLINE

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2. Creating Pages and Joining Groups

Social media platforms enable you to set up your business pages. These pages can act as a digital storefront for your products and services, on top of serving as a platform for you to showcase your offerings, share updates, and interact with your customers. Apart from creating pages, you can also join relevant groups on social media platforms to stay connected with your potential customers. This allows you to share information about your products and services, as well as foster good customer relationships.

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3. User-Generated Content

User-generated content refers to content created by your customers including photos, videos, reviews, and more that showcase your products in action. This type of content is powerful as it can help you to generate more ecommerce sales by providing social proof of your brand's reliability. When customers are convinced of your credibility, there is less hesitation when it comes to purchases, ultimately leading to greater customer loyalty. Moreover, user-generated content increases audience outreach as individuals are more likely to trust recommendations from other users, compared to traditional advertising. 

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4. Influencer Marketing

Influencers are individuals with a significant number of followers on social media, powerful enough to influence consumer behaviour. By collaborating with influencers who have an audience that aligns with your target demographic, raising brand awareness and discovering new customer groups becomes much easier. For instance, engaging influencers in live selling can be an effective way to build relationships with your target audience, and establish a valuable social proof for your brand.

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While social media platforms offer an incredible opportunity for ecommerce stores to achieve their sales goals, it is important to note that the medium is constantly evolving. With this in mind, staying up-to-date with recent trends and best practices is a must in order to maximise your social media marketing efforts.

SHOPLINE Singapore is a reputable ecommerce website builder. We help businesses to establish and grow their online and offline presence by providing a comprehensive unified commerce platform. For more inquiries about our services, feel free to speak to our consultants.