How Can SHOPLINE Help in the Current E-Commerce Situation in Singapore?


Current State of Cross-Border E-Commerce in Singapore

E-Commerce Companies in Singapore

As a major international trade and logistics hub, Singapore has attracted many cross-border e-commerce companies that provide consumers with a wide selection of products and a convenient shopping experience. As of the second quarter of 2020, Lazada, Qoo10 and Shopee were the most clicked on e-commerce sites in Singapore.


Cross-border Logistics

Singapore has an efficient and reliable logistics infrastructure and transportation network that makes cross-border logistics easier. Singapore's port and airport facilities are well connected to the rest of the world, providing the ability to transport and forward goods quickly. There are also several international logistics companies with branches in Singapore. These logistics companies offer global coverage for cross-border distribution services, ensuring fast and reliable deliveries.


Payment System

Singapore has a secure and convenient payment system that supports multiple payment methods, which provides flexible payment options for consumers and cross-border e-commerce businesses. Consumers in Singapore tend to use credit cards and PayPal, among others, for cross-border e-commerce transactions, and the 2022 Singapore Cross-Border E-Commerce Survey found that 56% of respondents prefer to pay by credit card. In comparison, 33% of cross-border e-commerce shoppers prefer to use PayPal.


Market Size

Singapore's e-commerce market has more than tripled in the two years following the 2019 outbreak of the new crown. In 2021, the value of Singapore's e-commerce exports reached S$1.4 billion. In 2022, the total merchandise transaction value (GMV) of Singapore's e-commerce market reached US$8.2 billion, and is expected to reach US$11 billion by 2025. These figures indicate that Singapore has become the best-equipped e-commerce marketplace in Southeast Asia.


Popular Items

Singaporean consumers show a strong interest in a variety of items including fashionable apparel, electronics, beauty and skincare products, etc. The 2022 Singapore Cross-Border E-Commerce Survey found that 44% of respondents have purchased clothing or apparel when shopping online across borders. In comparison, 18 percent of respondents purchased cosmetics from overseas. As a result, many well-known international brands and e-commerce platforms have entered the Singapore market to meet these demands.

Learn More: Cross-border e-commerce in Singapore - statistics & facts


Build a Website

SHOPLINE offers a wide range of styles and layouts for website building template pages and responsive design to help merchants quickly and easily create a website that suits their brand. These templates are designed with the user experience in mind, ensuring a great browsing experience for visitors on different devices. In addition to the given templates, SHOPLINE also offers a custom design tool to personalise the website and adjust the layout, colours, fonts and other elements to align the website with its brand image without the need for programming knowledge.


SEO Optimisation

Built-in SEO tools and features are offered by SHOPLINE to improve the visibility of your website in search engine results. From collecting key data to automating reporting, SEO enables e-commerce businesses to make informed, data-driven decisions to improve rankings and attract more targeted traffic.



A variety of tools and strategies can increase traffic to your website. These tools include integration with social media platforms, email marketing features and advertising options to effectively reach potential customers. SHOPLINE has cooperated with SmartPush to provide a vast array of email marketing templates and a data analytics backend that can help merchants complete their email marketing efficiently. In addition, SHOPLINE can provide insights and analytics to identify traffic sources and optimise marketing efforts.

Learn More: Email marketing: How can it benefit your business?


SHOPLINE can help website builders enhance the conversion features and functionality of the websites by customisable call-to-action buttons, optimised landing pages, a simplified checkout process and a secure payment gateway. These elements work together to provide a smooth and trustworthy buying experience for customers, resulting in higher conversion rates. In addition, SHOPLINE Booster simplifies customer navigation by speeding up the site and also improves site ratings, thereby increasing conversion rates.


Repeat Purchases

To encourage repeat purchases, SHOPLINE offers customer relationship management (CRM) tools to help businesses engage with their customers. This includes email automation, personalised recommendations based on previous purchases, premium messaging centers and targeted promotions. By nurturing customer relationships, businesses can increase customer retention and drive repeat sales.

Logistics Support

SHOPLINE offers integration with logistics providers to streamline the order fulfillment process. This includes functions such as freight calculation, order tracking and inventory management. Efficient logistics support ensures timely delivery and customer satisfaction.

In summary, SHOPLINE aims to provide businesses with a comprehensive solution for website building, traffic generation, conversion optimisation and customer retention. By utilising SHOPLINE's tools and features, businesses can build a strong online presence, attract traffic, convert visitors into customers and drive repeat purchases for long-term success.

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