Maximise Sales and Retention with Loyalty and Rewards Programs: 7 Key Features and SmartPush Email Marketing


As a business owner, you know that retaining customers is just as crucial as acquiring new ones. But in a fiercely competitive market, how can you ensure that your customers keep returning to you? Consumers have a plethora of options to choose from, making it challenging for any business to retain its customers.

Loyalty and rewards programs have been proven to be valuable tools for businesses seeking to drive customer retention and loyalty. For instance, 81% of customers say loyalty programs make them more likely to stay loyal to a brand. Additionally, 69% of consumers consider loyalty and reward programs essential in purchasing decisions.

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Transform Your Business with the SHOPLINE's Member System

The SHOPLINE Member System App is designed to help businesses create and manage customer loyalty and rewards programs. The app offers various features, including membership tiers/levels, a points system, referral management, member prices, store credits and gift card management. Let's take a closer look at how each key feature works:

1. Customisable tiers/levels

Customisable membership tiers/levels allow you to create a loyalty program that suits your business needs. By building different membership levels with varying benefits, you can encourage customers with your brand and provide added value for your most loyal customers. This allows you to create a personalised and effective loyalty program that can help you increase customer retention and drive sales.

Haitanko, run by two passionate BBQ lovers and avid campers, implemented a tiered system for their customers. By setting up different tiers, they can offer various benefits to their members. This approach creates a sense of exclusivity for the members and benefits both the brand and its customers. 

Source: Haitankao: Ways to earn points

2. Point system

The member system allows you to reward customers with points for various actions, including making purchases, referring friends, subscribing to your email newsletter, and following your brand on social media. These points can be redeemed for discounts, free products, or other rewards, providing added value for your customers and encouraging them to engage with your brand.

For instance, Yummies4mummies was founded by Mummy M, a mother passionate about breastfeeding and baking, to help and encourage breastfeeding mothers' journey. The brand has implemented a loyalty program for its customers by earning points through purchases, referrals and other ways. Its customers can redeem rewards such as discounts and free shipping by earning points.

Source: Yummies4mummies: Ways to earn cookie points

3. Member price

The member system has you covered with member prices, an exclusive discount available to customers who sign up for your membership program. By offering members lower prices on your products, you can provide added value and a compelling reason for customers to return to your website. With SHOPLINE's member system, setting up and managing member prices is a breeze, making it easy to provide a great customer experience and drive growth for your business.

Imagine you run an online store and offer a membership program. A customer named Sarah signs up for the membership and sees that she's eligible for member prices on your products. She spots a product regularly priced at $100, but with her membership, she can now purchase it for $80, a 20% discount. Excited about the savings, Sarah buys the product and adds a few more items to her cart. By offering member prices, you've added value for Sarah and encouraged her to continue shopping with your brand.

Member system: viewing the member price on the product page

4. Store credits

The member system also offers store credit features and is a powerful tool for incentivising customers to return to your online store. With store credits, customers can earn virtual currency that can be used to make purchases on your online store, providing a flexible way to shop that encourages repeat purchases. By offering store credit as a reward for actions such as making a purchase, referring a friend, or leaving a review, you can keep customers engaged with your brand and increase customer loyalty. 

The SHOPLINE's member system makes it easy to manage store credits for your customer, allowing you to set rules, track balances and activity, and provide an excellent customer experience.

Member system: using of store credit at the checkout

5. Gift cards

The member system includes a gift card management feature allowing you to sell gift cards. You can increase sales and attract new customers by offering customers a flexible and hassle-free way to purchase gifts for their friends and family. With this feature, customers can buy gift cards in various denominations and send them directly to the recipient via email. Recipients can then use the gift card code to purchase on your website, providing a seamless and convenient gift-giving experience. This allows you to create a unique and branded gift card program to help you stand out from the competition and grow your online business.

Member system: sending gift card

6. Referral management

Lastly, the member system includes a powerful referral management feature that allows you to incentivise your customers to refer their friends and family to your online store. Which increase your customer base and drive more sales by rewarding customers for bringing in new business.

With this feature, you can offer customers a unique referral link that they can share with their friends and family via email or social media. When someone clicks on the link and makes a purchase, the referring customer earns points or discounts that they can redeem for rewards.

Baebear is a health and wellness brand aiming to make high-quality health products accessible and affordable to its customers. They have implemented a tier system and point system to reward customer loyalty. The brand has a referral program that incentivises their customer to refer their friends and family to the brand. 

Source: Baebear: Referrals

7. Robust analytics

The member system offers powerful features to help you build and manage a successful member program for your online store.

However, to truly unlock the full potential of your member program, you must have robust analytics to understand your customers' behaviour and preferences. You can make data-driven decisions to optimise your member program and drive more sales by tracking key metrics and analysing customer data.

Member system: Analytics overview

A member system is a powerful tool for building and managing a successful member program for your online store. With customisable membership levels, point systems, referral management, member prices, credits and gift card management, you can engage with your customers and increase sales.

By offering your customers exclusive benefits and rewards through your member program, you can build loyalty, increase repeat business and drive revenue growth. With SHOPLINE's member system, you can easily create and manage an effective member program that keeps your customers returning for more.

Start free trial and set up your own reward and loyalty program today!

The Dynamic Duo: How Email Marketing Can Maximise Your Loyalty Program

To boost the effectiveness of your loyalty and reward program, leveraging on email marketing to send targeted emails to your members is essentials. Email marketing can play a vital role in supporting your business specifically the your loyalty and reward program by enabling you to execute email campaigns and automate communication with your customer base. With retargeted emails, you can engage with customers who have already shown interest in your products or services, promoting repeat purchases and fostering customer loyalty and more!

With SHOPLINE's member system integrated with SmartPush, a cloud-based email marketing tool that can help you create targeted and personalised email campaigns, manage your email list, and track campaign performance. This powerful combination of tools allows you to engage with your customers deeper, drive more sales, and make data-driven decisions to optimise your email marketing strategy. 

Member System and SmartPush, you have complete control over when and how you send emails to all your customers. Let's say you have a customer who has just joined your member program. Through the member system, you can offer this customer a welcome discount on their first purchase and points for signing up. You can then use SmartPush to send a personalised welcome email to the customer, thanking them for joining your program and reminding them of their discount and points.

As the customer makes more purchases and earns more points through the member system, you can use SmartPush to send targeted email campaigns promoting products or collections relevant to their past purchases and preferences. For example, if the customer has bought several items from your women's fashion collection, you can send an email promoting your latest arrivals in women's fashion. Learn how to elevate your customers' experience by connecting your Member System with SmartPush.

Connecting Member System with SmartPush Email Marketing

Combining the member system with email marketing through SmartPush allows you to engage with your customers deeper, provide personalised recommendations and offers, and ultimately increase the likelihood of repeat purchases and customer loyalty. It's a powerful tool for building and maintaining strong customer relationships and driving revenue growth for your online store.

Try out SmartPush Email Marketing for free today!

Do things differently with your loyalty program for your customer

In this blog, we have revealed the powerful features of SHOPLINE's member system, designed to help you drive customer loyalty and revenue growth. By offering customisable membership levels, a flexible points system, referral management, member pricing, credits, and gift card management, you can create a seamless customer experience that keeps them returning for more.

But that's not all. Integrating the member system with SmartPush email marketing gives you access to a powerful tool for creating personalised email campaigns, managing your email list, and tracking campaign performance. This means you can engage with your customers deeper, provide targeted offers and recommendations, and ultimately drive revenue growth for your online store. With SHOPLINE's member system and SmartPush integration, you have everything you need to build strong customer relationships and outshine competitors. Don't settle for anything less. 

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